While the talk of having your own membership site continues to have its spotlight as a new business model, the plus size community has been doing this very well with their eyes closed for quite some time. Whether you visit Ning, Curvy Chicks, Club Cushions, Facebook, you’ll find tons of plus -sized related groups all [...]

The plus size community is really more of a psycho-graphic community that focuses on values, lifestyle, and common interests than it is demographic. I mean, just look around and it won’t be long before you see someone who’s considered plus-sized. Nonetheless, in order to tap into the essence of the plus size market, you have [...]

As a business owner in the plus size industry, we talked about the different types of events you should consider hosting for your plus sized customers. I want you to keep in mind, why it’s really essential for you to host or be a part of these events for your business growth. These plus size [...]

Whether you believe the plus size media love is a fad or not, prepare yourself to see more real sized people featured on television, radio, internet, etc. The plus size market has been untapped for quite some time, but within the plus size market, there is a group of people who you really don’t hear [...]

Whether you’re a plus size blogger that would like to boost your readership or you own a plus size business online, you want to be a reliable and valuable resource to your market. One of the best ways is to do so with content. Content can be in the form of audio, video, physical products, [...]

I’ve shared with you 7 different types of events that I believe are essential for plus size designers and store owners. Planning events for your business requires an investment of your time, energy, and sometimes your funds. However, the ultimate goal of your event is to make sure that your target audience knows about it [...]

Welcome to part 2 of 6 Essential Events for the Plus Size Designer/Boutique Owner. If you haven’t done already, be sure to check out part 1 and have your annual marketing calendar handy too. Here are a few more events that I think you should definitely make room for:
4.              Fashion Shows  
Fashion Shows are a MUST [...]

Whether you operate a storefront or an online ecommerce store, one of the exciting parts of it all is all the events that surround the plus size fashion industry. Here are 6 events that you should definitely have as part of your 2010 Marketing Calendar:
 1.       Grand Opening/Re-Opening
 If you’re just opening your plus size store (offline [...]

I’m not sure if you’ve heard the story or not about the international dating site who outright axed their customers because they gained a few extra pounds during the holidays. I won’t go much into the details about this, you can read it on CNN.com for yourself here.
What I really want to do is speak [...]

I recently came across this story of a start-up entrepreneur by the name of Merrill Guerra, CEO and founder of RealKidz Inc.who launched her apparel store selling fall and winter plus sized clothing for women/girls in Michigan. She went through a few bumps as any new entrepreneur is bound to experience. Thanks to persistence and [...]