I’ve been interviewing a series of successful plus-size entrepreneurs to share with my readers. These interviews turned out to be really informative workshops, coaching sessions, and offered a behind-the-scenes look of what it takes to be a business owner in the plus-size industry all wrapped up in one!
I know that many of you are interested [...]
Yes it’s true, the plus community has it’s own language. Once you have taken some to mingle with your prospects and clients, there’s this magical thing that happens with the way you communicate. You start using terms, phrases, maybe signs and handshakes that creates a unique bond between you and your community.
You see this a [...]
Many business owners create products and services wishing and hoping that someone will buy. While you may get a few sales, you will find out sooner or later that it really isn’t sustainable. That “build and they will come” mindset simply does not work anymore. Take a step back and use these tried-and-proven ways to [...]
A plus-size business is any business that specifically provides services and/or products for the plus-size community.
A plus-size friendly business is any business that supports and recognizes the value of having plus-size consumers.
It really is a fine line between these two types of businesses. The latter is probably where most existing companies will find themselves or [...]