Opening Your Own Boutique – What Customers Want

By on May 9, 2014 in Business | 0 comments

107035395_c9c67f1d2b_oIt can be agreed upon most that women’s boutiques have a tremendous amount of staying power. Let’s face it many women love to shop. Women are always searching for the latest fashion trends and beauty secrets. It is estimated that women spend over $750 billion dollars each year on clothing and accessories. The amount that women spend on gym memberships are at an all-time high despite the current state of the economy. Our society places a considerable amount of value on beauty and fashion and there is no doubt that the earnings related to these industries are lucrative. One of the most important questions that aspiring boutique owners should ask themselves is, “what do customers want?” (more…)

Lack of Female CEO’s a Loss For Everyone

By on May 9, 2014 in Business | 0 comments

3100604853_f44dfaed43_zOnly twenty six of America’s fortune 500 companies have female CEOs. That translates to a paltry 3%, a dismal statistic when it comes to gender equality. It would be absurd to argue that sexism is a thing of the past in view of such a glaringly obvious discrepancy in the promotion of women to top corporate posts. Efforts are being made by many organizations to correct such inequality, and those efforts seem to have helped women enjoy more equal treatment in corporate positions up to the C suite, but they have clearly not gone far enough when it comes to the top job, or any job above the C suite. There are a number of factors that contribute to this problem. Unless it is solved, corporations that do not embrace equality will continue to lose out in the war for talent. (more…)

Steps for Making Money as a Fashion Blogger

By on May 9, 2014 in Business, Fashion | 0 comments

For women who love fashion, there’s no better place to indulge in the latest trends and connect with others than the Internet. If you are passionate about fashion, a blog can be a great way to share your opinion and make money while doing it. Creating a blog that makes money will take some effort, but successful bloggers will quickly reap the rewards. Here are the steps to get started. (more…)

Starting a Fashion Blog or Promoting Fashion Products?

By on Oct 31, 2014 in Uncategorized | 0 comments

So, you have a passion for writing and fashion?  Well there are a couple of good places to start and things to look for along the way.   Now, making money online or getting visitors to your site may not come immediately and will take some long hours building your new blog if you want to see success.  If you hang in there and focus on creating quality content and market that content, then you might have a shot.  Here is a guide on how to get started.

First Things First…Branding Your Blog

You want to come up with a suitable name for your blog that is catchy and memorable.  This will be much easier if you choose the angle or focus that you want to take first.  There are many different aspects of the fashion scene and covering all of those aspects would be a defeating process.  If you are just after marketing other company’s products then we recommend taking a look at Male Emporium.  This website is designed to promote men’s clothing and has a brandable name.  Selecting your name may take some time and could be a frustrating process because many domains have been registered.  Be patient and choose your blog’s name wisely so others will not have a problem remembering your name.

The second step is selecting a platform that you can use to publish your content.  There are many different platforms out there like Word Press, Blogger, and Blogspot.  Each are very easy to use and setup.  Once you have selected your platform, it may be a challenge to move your content to another platform down the road so we recommend using Word Press for ease of use.  After you have your new blog setup, your next focus will be fresh content.

When building a fashion blog you should have a broader focal point.  This will make it much easier to create categories that branch off from your broader focus.  You want to make it easy to come up with ideas to write about and if you select too small of a focus, you will run out of content to write about.  Make sure to follow what is not only interesting to you, but to others as well because they will be your audience.

Content is King, but It Won’t Guarantee Success

Staying up to date on the latest fashion news or products is crucial and wring unique, fresh content on a regular basis is important.  If no one is reading your content thought then it does not matter what you are writing about.  That’s why promoting your content and sharing with others is just as crucial as writing about your enthusiasm of fashion.  Setting up social media accounts on Facebook and Twitter is a great start.  Finding people with social media and networking to build those relationships is a must.

All of the tips above are a great starting point, but it will take self motivation to follow through and it will take time to start seeing traffic to your blog.  Finding fellow blogger’s in your area will help fuel your drive to succeed and having an accountability partner will help.  You can find local blogging groups on Meetup which is free to use. Best of luck to your new fashion blog!

Summer Trends

By on May 11, 2014 in Fashion | 0 comments

5945939866_91abe1f6cc_oFashion designers have dipped into the boldest colors in the paint box, and we’ll all have a lot of fun getting dressed this season. Anything goes as long as it’s brighter, more feminine and a bit dressier than in past years. Dresses are cut for a slimmer, more elegant silhouette, and the fabrics are light and flowing. Even shorts of all styles have undergone a makeover and are perfectly suitable for business casual wear. Most pieces have been designed for an easy transition from the office to cocktails and dinner. Overall, the playful use of color defines the summer of 2014.

Colors from the entire spectrum—orange, in particular—have splashed into fabrics, jewelry and handbags. A crocodile purse I saw recently was dyed sky blue and lime green to surprisingly elegant effect. Patterns range from floral to tie-dye to peacock. Even camouflage is hanging in there, but in outlandish color combinations like pink and purple. The standard “little black dress” will turn plenty of heads in bright azure or canary yellow. Now that I think about, hardly anything is the color it used to be: The peacock I mentioned before is likely to be any combo except green and blue. Feel free to make your own rules, even where evening wear is concerned. Black tie affairs just got a lot more interesting.

I love wearing dresses, and the possibilities this summer are endless. The timeless Dior look, with a fitted bodice, belted waist and full skirt, is popular again at any length. Maxi dresses, great for comfort and versatility, have been tailored down to fall closer to the body. Many are slit to show a little leg. Simple, sleeveless sheaths have been embellished with sheer panels above the bodice or lace at the neckline. Pastels are still a good bet, but shimmery fabrics make them pop—think Grace Kelly in her icy blue gown at the Academy Awards. In all dresses, look for shine, shimmer, more movement and flow.

If you’ve planned a beach vacation, you’ll be startled by the evolution of the swimsuit cover-up. Muumuus and terry zip-ups won’t cut it anymore. Caftans are gorgeous this year, flattering and dressy enough to wear to dinner poolside with a change of shoes and the addition of some chunky jewelry. Other outdoor staples, like shorts, bandeaus and crop tops have been kicked up a notch for a classier appearance. If you dare to reveal some skin, take note—the bare midriff no longer exposes the navel. Waistlines have risen to the waist on shorts, bikini bottoms and light trousers. In swimsuits, florals and geometric patterns are popular, the bolder the better. Bermuda shorts aren’t nerdy anymore and transition well for work or play. For the office, find a pair with a light sheen to the fabric and top them with a tailored blouse. Save denim cut-offs for the back yard this year; the tomboy look has given way the soft and feminine, even in shorts.

There’s something for everyone in shoes. Stilettos shares equal space with chunky heels, and traditional summer espadrilles are offered in eye-popping colors. Fun trends include wild patterns, rock-studding and metallic accents, especially rose-gold.

Don’t avoid brilliant lip shades, but tone down your cheek and eye makeup. Slicked-back, wet-look hair balances well with strong brows and sheer lips. Add a light bronzer for that day-at-the-beach look.

Orange you glad it’s summer?

Photo accredited to ***~^ ^~*** on flickr

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