Tapping into the Plus-Size Buying Power
Now is the prime opportunity for the plus-size community to let the world know that beyond our size and weight, we are ready to do business. That's right, business. If you think about it for a moment, as a business owner, it's always pretty exciting to find a new "hot" target market who is in love with your product or service. What would your business look like if you were tap into the buying power of the plus-size community? Savvy entrepreneurs are always seeking new markets and keep their eye on industry trends. Well if you were to open your eyes ...
Do you speak the plus language?
Yes it’s true, the plus community has it's own language. Once you have taken some to mingle with your prospects and clients, there's this magical thing that happens with the way you communicate. You start using terms, phrases, maybe signs and handshakes that creates a unique bond between you and your community. You see this a lot with fraternities and sororities. They each have their own colors, "calls", "steps" and Greek letters. It's what makes them stand out from every one else and you have to be in the group to speak that language and understand what it means. I can't ...
7 Reasons Why You Should Be A Plus-Size Friendly Entrepreneur
Over 60% of the population in America is plus-size, but we are a very close-knit and supportive community. It is a business owners' dream to have great relationships with their customers, we’re waiting for entrepreneurs like you to step up to the plate. The plus-size community is an under-served group of people. A lot of the big companies ignore us because they don't really know us. It really doesn't make business sense. Are you making the same mistake? We've seen similar trends in other minority groups such as African Americans and Latinos when it comes to marketing. You're marketing strategies has to ...
Grow Your Subscribers with Aweber’s Web Forms
A common question I get from many plus size bloggers is how can they increase their subscribers. Most of the bloggers I’ve talked to or read regularly tend to focus more on the RSS feed. The truth of the matter is though that not everyone knows what that is. And as much as we like to think that email is becoming more and more ineffective, surveys have shown that people check their emails more... [Read more]
Plus Size Wedding Dress Niche
Getting insight into what plus size consumers are buying is an initelligent way to determine what products you should consider offering. One of the best ways is to do that is keyword research. Adriana is an expert in my book when it comes to researching keywords, so please read on below to learn and enjoy the knowledge she so generously shares: Guest Post by Adriana Copaceanu If you are in the process... [Read more]
Exploring Plus Size Niche Opportunities
I know it’s easy for many to think that fashion is the only market in the plus size industry. It makes sense to believe that since clothing sizes are identified by the term “plus size”. However, the plus size market consists of many other niches even within the plus size fashion niche that are filled with business opportunities. For example, there are larger bikes, seat belt extenders, fashion... [Read more]
Plan and Promote Your Plus Size Events
In a previous post, I shared FREE Online Resources to Market Your Plus Size Events. While these resources are great to get the word out about your event, there’s one resource that I embarrassingly forgot to mention. Eventbrite is one of the best event planning resources I use and many other solo-entrepreneurs and corporations like CNN and Best Buy use as well. It’s not just your typical event... [Read more]
Plus Size Bloggers, Write That Report!
I’ve recently had the pleasure of working with plus model, makeup artist, and writer Vanessa Reece . While simply chatting and sharing knowledge on Twitter, she mentioned a dilemma with an ebook she created on plus size modeling. Now one of the things I remember about Vanessa when I first found out about her was that she was one of the very few plus size bloggers who had their own ebook. I did... [Read more]
