Tapping into the Plus-Size Buying Power

Now is the prime opportunity for the plus-size community to let the world know that beyond our size and weight, we are ready to do business. That's right, business. If you think about it for a moment, as a business owner, it's always pretty exciting to find a new "hot" target market who is in love with your product or service. What would your business look like if you were tap into the buying power of the plus-size community? Savvy entrepreneurs are always seeking new markets and keep their eye on industry trends. Well if you were to open your eyes ...

Do you speak the plus language?

Yes it’s true, the plus community has it's own language. Once you have taken some to mingle with your prospects and clients, there's this magical thing that happens with the way you communicate. You start using terms, phrases, maybe signs and handshakes that creates a unique bond between you and your community. You see this a lot with fraternities and sororities. They each have their own colors, "calls", "steps" and Greek letters. It's what makes them stand out from every one else and you have to be in the group to speak that language and understand what it means. I can't ...

7 Reasons Why You Should Be A Plus-Size Friendly Entrepreneur

Over 60% of the population in America is plus-size, but we are a very close-knit and supportive community. It is a business owners' dream to have great relationships with their customers, we’re waiting for entrepreneurs like you to step up to the plate. The plus-size community is an under-served group of people. A lot of the big companies ignore us because they don't really know us. It really doesn't make business sense. Are you making the same mistake? We've seen similar trends in other minority groups such as African Americans and Latinos when it comes to marketing. You're marketing strategies has to ...

Plus Size Businesses: Make the Most of Affiliate Programs

I just got back from the Niche Affiliate Marketing System Workshop and I learned so much great information about affiliate marketing and figured it’s about time that I begin sharing that with you. As a plus-size business owner, you are positioned well as a great niche with lots of profit potential. While your existing products and services may be your main source of business income, one of the best... [Read more]

Representing the Plus Size Business Niche at the NAMS Workshop

In the past few months, I spent a lot of time increasing my visibility and building great relationships within the plus size community. My goal this year is to really focus on delivering more value to my readers, forming more joint ventures, and increasing my client base. There aren’t many events today specifically for plus size business owners and entrepreneurs so I figured an event which focuses... [Read more]

Plus Size Friendly Vacations Good For Business?

Having grown up on an island that relies heavily on tourism, I knew that people of all shapes, sizes, and backgrounds would flock to the islands to let their hair down and walk around in skimpy clothes. At one point, it got so bad that retailers had to post signs that required patrons to wear shirts and shoes before entering. Caribbean vacations are especially enticing for women of larger sizes because... [Read more]

Interview with Lisa Price of Carol’s Daughter

Here on The Curvy Coach, I have the pleasure of interviewing many entrepreneurs in the plus-size community. I couldn’t wait to share with you, my rapid fire interview with a woman who is truly not defined by her size at all but by the beauty products she creates that smells so good you almost want to eat them! Lisa Price of Carol’s Daughter has been a household name for many years and... [Read more]

From Plus Size Community to Commodity

While the talk of having your own membership site continues to have its spotlight as a new business model, the plus size community has been doing this very well with their eyes closed for quite some time. Whether you visit Ning, Curvy Chicks, Club Cushions, Facebook, you’ll find tons of plus -sized related groups all networking and socializing with each other. The only major difference is, they’re... [Read more]